Sridhar Seetharaman’s parents didn’t want him to become a physicist.

“My parents are from a different generation,” said Seetharaman, who moved from India to Sweden with his family when he was only 1 year old. “Their immediate challenge was just surviving. They thought I’d never get a job in physics.”

To Seetharaman’s parents, physics was an...

Since the late 1980s, the concept of sustainability has grown from corporate catchword to competitive advantage. According to a 2011 McKinsey Report [1] , corporate reputation was supplanted as the most frequently cited reason for actively pursuing sustainability strategies. As data emerged, companies began viewing sustainability as the key to...